STURGIS, S.D. – The inaugural Sturgis After Rally Summit concluded Thursday with the release of the city’s official attendance figure for 2017. That number was 480,000 with a total economic impact of $738-million. Public Information Spokeswoman Christina Steele says a lot goes into figuring out the number – not just traffic counts…

Topics of discussion at this year’s summit included demographics of attendees, digital marketing efforts, statistics gathered from the official Sturgis Motorcycle Rally website, and the future of digital and social media as it relates to the rally.

Steele says a growing increase in inquiries from regional businesses as to how they can better market to Rally visitors who travel through the area on their way to and from Sturgis helped establish the summit…

Steele says she hopes the summit will help people get the most reliable information available and to provide suggestions on how to best use the information when planning future marketing efforts.